I
recently read a newspaper article in which politicians and
telecom industry people discussed the failure of the
broadband market in the light of the great expectations
everyone had a few years back. Then I checked my e-mail
in-box and saw the results of our latest reader survey on
broadband adoption, which we conducted in November in
conjunction with
WebSurveyor Corp. It turns out that the vast majority of
PC Magazine subscribers now have broadband and are
using it more than ever. So either PC Magazine
readers are far different from typical Americans, the
politicians have missed the broadband revolution, or both.
My guess is both.
A year
ago, about half of the PC Magazine subscribers we
studied said they used broadband. Today, two-thirds of our
subscribers report that they use it. 42 percent of you have
cable modems, another 21 percent have DSL connections, and 3
percent have other connections faster than
dial-up—satellite, ISDN, or fixed-point wireless. Of the
folks who have broadband, 42 percent have had it for two
years or more, while 26 percent have gotten it in the past
year. 23 percent of broadband users have tried out more than
one service provider, often because either they moved or
their previous providers went out of business. Others
switched because they could get more speed or better
customer service.
Among
those who don't have broadband, 31 percent say it isn't
available yet in their area. Of those with access to
broadband, 48 percent say it costs too much.
Whether
you use a dial-up service or broadband, e-mail is by far the
most popular online activity: More than 60 percent of our
subscribers say they use e-mail either "a lot" or "all the
time." But broadband users are much more likely to spend
time doing other things online, from Web surfing and
telecommuting to downloading and streaming audio and video.
Still,
only a relatively small number of broadband users spend a
lot of time downloading or streaming media. I think this
indicates that there's plenty of opportunity for richer Web
sites and content.
Over the
past year, the biggest growth was in home networking.
Overall, 50 percent of our readers have home networks. Among
readers with broadband, however, that number is 66 percent.
That's amazing growth: Last year, among broadband users,
only 39 percent had home networks. About 40 percent of
current home networks are wireless, which is not surprising,
as the technology has continued to become more affordable
and easier to implement
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